Earlier this year Renata approached me about moving her children’s entertainment business into a new phase. She knew where she wanted to be in ten years and had a rough plan on how to get there, and I helped fill in the details and ship some products to get her started.
The first problem was branding, which is never easy when you’re most of your own brand. We discussed at length whether Renata would be better off using existing branding, which was geared for her on-the-road children’s shows, which she wanted to phase into more passive income and education instruction over a decade, whether she should adopt a new brand, and what that might be or whether she should go with a more personal brand.
We chose the latter, because it would be more usable across multiple fields, such as teaching and conference speaking, authorship, and also because it would also be very similar to her existing brand. Thus Renata Shows became Renata Jayne. This way existing momentum wouldn’t be lost, and future momentum in different fields could be coalesced. And, seeing as the future was still a long way off, the more personal branding would provide greater flexibility should she want to make changes to her plan, or even overall direction.
It just so happened that Renata’s graphic designer had created a great image of her with a guitar that would provide perfect branding going forward.
We created a strategy that involved blogging teacher’s tips and creating passive income assets that could pay off over time.
A new website
Renata’s website which I had helped her with previously was redesigned with her new brand and to host her new blog, shop and show information. It’s a now a good example of a simple, yet multi-device compatible WordPress based website.
A better signup form
Previously Renata used a standard MailChimp form to collect subscriber information. We decided it would be handy to know more about who was interested in her teacher’s tips, and also to know what they felt they needed. It also adds personal participation to an otherwise one-way site and a but of fun to the experience.
The Teacher’s Tips blog
The main focus behind Renata’s blogging efforts is the video tips. I helped Renata get up to speed with using an iPad to shoot, edit and upload her videos to youtube, and also use it to update her blog. It’s always fun to see people’s reaction when they learn how much they can do with their fingertips, away from their ‘office.’ Needless to say, Renata feels very empowered.
I compiled Renata’s existing music into a CD and designed a CD cover using the existing graphic work. We called it Purple Boots seeing as bright clothes and boots were part of Renata’s brand and the name would reinforce that.
She has also used her iPad, exclusively, to shoot and edit her latest film clip. The investment in the technology was more than paid off by this alone.
The Cheeky Kima
Renata’s First eBook is available on the iBookstore. I created and submitted the iBookstore version from scans of delightful original artwork that Renata brought back from her trip to Africa. The story is coupled with an educational section on African words, and Renata’s Jambo music video.