Wandering Earl (2011)

Earl travels the world and writes all about it on his blog – which was chosen as one of the 25 best in the world by Time in 2012. I’d like to think I had something to do with that!

Earl approached me with his idea for the site, which I built, tweaking the design as I went. Although Wandering Earl doesn’t really look like it was designed this year, it’s still working well for Earl who earns a large part of his income from the site.

Working with Earl was a real pleasure, it was great to receive his positive comments which you can read for yourself on his blog.

Renata Jayne

Earlier this year Renata approached me about moving her children’s entertainment business into a new phase. She knew where she wanted to be in ten years and had a rough plan on how to get there, and I helped fill in the details and ship some products to get her started.

Branding decisions…

The first problem was branding, which is never easy when you’re most of your own brand. We discussed at length whether Renata would be better off using existing branding, which was geared for her on-the-road children’s shows, which she wanted to phase into more passive income and education instruction over a decade, whether she should adopt a new brand, and what that might be or whether she should go with a more personal brand.

We chose the latter, because it would be more usable across multiple fields, such as teaching and conference speaking, authorship, and also because it would also be very similar to her existing brand. Thus Renata Shows became Renata Jayne. This way existing momentum wouldn’t be lost, and future momentum in different fields could be coalesced. And, seeing as the future was still a long way off, the more personal branding would provide greater flexibility should she want to make changes to her plan, or even overall direction.

It just so happened that Renata’s graphic designer had created a great image of her with a guitar that would provide perfect branding going forward.

We created a strategy that involved blogging teacher’s tips and creating passive income assets that could pay off over time.

A new website

Children's shows and educational resourcesRenata’s website which I had helped her with previously was redesigned with her new brand and to host her new blog, shop and show information. It’s a now a good example of a simple, yet multi-device compatible WordPress based website.

A better signup form

Previously Renata used a standard MailChimp form to collect subscriber information. We decided it would be handy to know more about who was interested in her teacher’s tips, and also to know what they felt they needed. It also adds personal participation to an otherwise one-way site and a but of fun to the experience.

The Teacher’s Tips blog

The main focus behind Renata’s blogging efforts is the video tips. I helped Renata get up to speed with using an iPad to shoot, edit and upload her videos to youtube, and also use it to update her blog. It’s always fun to see people’s reaction when they learn how much they can do with their fingertips, away from their ‘office.’ Needless to say, Renata feels very empowered.

Purple Boots

I compiled Renata’s existing music into a CD and designed a CD cover using the existing graphic work. We called it Purple Boots seeing as bright clothes and boots were part of Renata’s brand and the name would reinforce that.



She has also used her iPad, exclusively, to shoot and edit her latest film clip. The investment in the technology was more than paid off by this alone.

The Cheeky Kima

Renata’s First eBook is available on the iBookstore. I created and submitted the iBookstore version from scans of delightful original artwork that Renata brought back from her trip to Africa. The story is coupled with an educational  section on African words, and Renata’s Jambo music video.

Notzarella

From 2012 through to today I have assisted Greengrove Foods with their graphic and product design and marketing and communication.

Their product was a newcomer in the emerging market for vegan food. Greengrove Foods knew their product was different to the existing competitors and they believed it was possible to change the status quo for the entire vegan cheese industry. My job was to make it happen with strategic design and communication.

Word of Mouth and Product Trials

We started work before the actual product launch, with a grassroots social media campaign targeting existing vegans, alongside a low-key product trial that involved delivering product directly to customers in the market.

Product Design

When it came time for product launch, Greengrove Food’s product Notzarella already had great word of mouth and a reputation as a game changer in the industry. We built on this with a revolutionary product design that made Notzarella the only vegan cheese that actually looked like cheese – not only in it’s package, but also it’s size and shape.


Greengrove Foods was facing capital financing restrictions and the solution we came up was extremely cost-efficient in terms of startup costs, while still looking like a million dollars.

Web.

I also designed and developed the Notzarella website. It’s retina-ready and looks great on desktop and mobile, as all modern sites should (but often don’t).